OUR STORY
A note from our founder
My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Najma is dedicated to making products based in science, great formulation, and cultural beauty practices simplifying many of the mysteries and complex narratives behind efficacious skincare. I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.
- Founder and CEO, Salma Zepeda
What We Believe in
We believe everyone has the right to be seen and shine bright.
We believe in the beauty of imperfections.
We believe in the beauty of uniqueness.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable and unique.
"No matter how bad I physically felt, I would wash my face, treat, moisturize, and put on a little gloss and mascara!"
- Founder and CEO, Salma Zepeda
We are born to recognize our beauty and take care of ourselves and our loved ones. It is an undeniable expression of love for those around us and most importantly: an expression of self-love. If somewhere along the way you’ve lost this, Najma’s got it! Najma Skin aims to give you the tools to enact this imperative form of self-expression. We want you to use products good for you! (culturally holistic and U.S-certified organic) Mixing the old ways with the new, Najma knows that beauty is not only skin deep but can affect our quality of life. We want to help empower you, how women and everyone in between have been doing so for thousands of years. (Over here were obsessed with Cleopatra and Ancient Central American beauty secrets!) We’ve already done the research and history for you, so sit back, moisturize, and relax!
Science proven formulas
Developed with award-winning dermatologists, chemists, and top certified organic ingredients, our skin barrier-focused formulas are designed to bring visible benefits—instantly, and for years to come. Najma is at the proud cross section of holistic remedy and science rooted skincare.
Our values
It was important to us to build a value driven business. At Najma, we believe in: Simplicity. Tradition. Authenticity. Research. Quality. Transparency.
Our Minimal Footprint
From limited releases to consciously-sourced ingredients we are committed to mindful skincare. Vegan. Cruelty Free. Gluten Free. Fragrance Free.
Above All:
Intentional skincare
Najma is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time, while targeting
any distinct skin issues are customers face.
